The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70,000 fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted.
The 2026 Super Bowl, which was hosted at Levi's Stadium in Santa Clara, California had an attendance of 70,823 fans. This game saw the Seattle Seahawks beat the New England Patriots claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States.
Popularity of the Super Bowl
The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2025 Super Bowl set a record-breaking average TV audience of over 127 million viewers in the United States.
Super Bowl spending
The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 800 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2026. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 20 billion U.S. dollars in 2026. The average American consumer planned to spend over 90 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.