respondents who use either Pluto TV, Tubi, or XUMO to watch video
Supplementary notes
The source adds the following information: "'Frequently' is defined as a 4 or 5 on a scale of 1-5, where 5 represents 'I frequently watch this type of content on this service' and 1 represents 'I never watch this type of content on this service.'"
Citation formats
Most watched content types on free ad-funded streaming services in the U.S. 2022
More than of U.S. respondents to a 2022 survey stated that they frequently watched movies that first premiered over five years ago on the free ad-supported video streaming services Pluto TV, Tubi, or Xumo. The second most popular content type on these services was episodes from TV shows that were no longer running, followed by movies that first premiered in the last five years.
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Activate. (October 26, 2022). Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate. "Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types." Chart. October 26, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate. (2022). Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate. "Share of Consumers Watching Free Ad-supported Streaming Services in The United States in 2022, by Frequently Watched Content Types." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Oct 2022, /statistics/1346800/content-types-free-ad-supported-streaming-us/
Activate, Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types ÀÖ²¥´«Ã½app×îа汾, /statistics/1346800/content-types-free-ad-supported-streaming-us/ (last visited August 19, 2026)
Share of consumers watching free ad-supported streaming services in the United States in 2022, by frequently watched content types [Graph], Activate, October 26, 2022. [Online]. Available: /statistics/1346800/content-types-free-ad-supported-streaming-us/
