Amazon Prime was the leading paid shopping program among consumers in the United States in 2022. Over ** percent of Prime members reported that they intend to continue paying for the service in tge next 12 months. Costco's Gold Star and Executive programs ranked second, with ** percent of members reporting they would be continuing as members.
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Activate. (October 26, 2022). Share of shoppers who intend to continue paying for membership programs in the United States as of 2022, by program [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1345903/shoppers-share-intention-continue-paying-membership-program/
Activate. "Share of shoppers who intend to continue paying for membership programs in the United States as of 2022, by program." Chart. October 26, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1345903/shoppers-share-intention-continue-paying-membership-program/
Activate. (2022). Share of shoppers who intend to continue paying for membership programs in the United States as of 2022, by program. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1345903/shoppers-share-intention-continue-paying-membership-program/
Activate. "Share of Shoppers Who Intend to Continue Paying for Membership Programs in The United States as of 2022, by Program." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Oct 2022, /statistics/1345903/shoppers-share-intention-continue-paying-membership-program/
Activate, Share of shoppers who intend to continue paying for membership programs in the United States as of 2022, by program ÀÖ²¥´«Ã½app×îа汾, /statistics/1345903/shoppers-share-intention-continue-paying-membership-program/ (last visited August 14, 2026)
Share of shoppers who intend to continue paying for membership programs in the United States as of 2022, by program [Graph], Activate, October 26, 2022. [Online]. Available: /statistics/1345903/shoppers-share-intention-continue-paying-membership-program/