Ipsy – the largest creator-owned brand worldwide by revenue (estimated annual revenue of half a billion U.S. dollars) – spent roughly *** thousand U.S. dollars on advertising monthly. Kylie Cosmetics, the second largest creator-owned brand, invested less than *** U.S. dollars in advertising per month.
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NeoReach. (August 31, 2022). Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1340702/creator-brands-ad-spend/
NeoReach. "Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars)." Chart. August 31, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1340702/creator-brands-ad-spend/
NeoReach. (2022). Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1340702/creator-brands-ad-spend/
NeoReach. "Monthly Advertising Spending of Largest Creator-owned Brands Worldwide as of August 2022 (in 1,000 U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Aug 2022, /statistics/1340702/creator-brands-ad-spend/
NeoReach, Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1340702/creator-brands-ad-spend/ (last visited August 18, 2026)
Monthly advertising spending of largest creator-owned brands worldwide as of August 2022 (in 1,000 U.S. dollars) [Graph], NeoReach, August 31, 2022. [Online]. Available: /statistics/1340702/creator-brands-ad-spend/
