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In 2025, S4 Capital plc generated 614 million British pounds in net revenue from marketing services, down by nearly eight percent from the previous year. Meanwhile, the company generated  59 million pounds from its technology services segment in the same year, a decrease of around 32  percent compared with 2024. Martin Stuart Sorrell, founder of WPP plc, created S4 Capital in May 2018 as an agency focused on digital advertising, marketing, and technology services.