As of the first quarter of 2024, Samsung held the highest online sales share of smartphones in Thailand, accounting for ** percent among other brands. This was closely followed by Apple and OPPO at ** percent.
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Counterpoint Research. (May 16, 2024). Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research. "Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand." Chart. May 16, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research. (2024). Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research. "Share of Smartphone Sales via Online Channel in Thailand in 1st Quarter 2024, by Brand." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 May 2024, /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research, Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand ÀÖ²¥´«Ã½app×îа汾, /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/ (last visited August 12, 2026)
Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand [Graph], Counterpoint Research, May 16, 2024. [Online]. Available: /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/