According to a study of U.S. iOS users aged 18 years old and above, ** percent of responding Gen Z audiences in the United States were active users of the YouTube app. By comparison, ** percent of participants aged 26 and above reported being active on the platform via their iOS devices. The active user share for the Instagram app in users between ** and ** was recorded at ** percent, while older users appeared to be slightly less active on the photo and video sharing platform.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Measure Protocol. (June 16, 2021). Leading apps based on share of active users in the United States as of March 2021, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol. "Leading apps based on share of active users in the United States as of March 2021, by age group." Chart. June 16, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol. (2021). Leading apps based on share of active users in the United States as of March 2021, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol. "Leading Apps Based on Share of Active Users in The United States as of March 2021, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Jun 2021, /statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol, Leading apps based on share of active users in the United States as of March 2021, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1248449/us-apps-active-user-reach-by-age/ (last visited August 18, 2026)
Leading apps based on share of active users in the United States as of March 2021, by age group [Graph], Measure Protocol, June 16, 2021. [Online]. Available: /statistics/1248449/us-apps-active-user-reach-by-age/
