Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021
Characteristic
Dropped at least one service
Added at least one service
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÀÖ²¥´«Ã½app×îа汾 Account for unlimited access
During the coronavirus pandemic, the share of U.S. consumers who added at least one video streaming provider was higher than the share who canceled a service. As of June 2021, ** percent of people interviewed signed up for a subscription, while ** percent dropped their provider.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Hub Entertainment Research. (July 31, 2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021." Chart. July 31, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. (2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of Consumers Subscribing to or Unsubscribing from Streaming Providers during The Coronavirus Pandemic in The United States from July 2020 to June 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Jul 2021, /statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research, Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1225161/dropping-adding-streaming-services-coronavirus-us/ (last visited August 19, 2026)
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph], Hub Entertainment Research, July 31, 2021. [Online]. Available: /statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
