In 2024, the final episode of āGavin & Staceyā achieved a remarkable viewership of 19.11 million, surpassing the previous year's āKing's Coronation Service,ā which had 18.96 million viewers. The most viewed program in the past two decades remains āThe Queen's Funeral Serviceā from 2022, with an impressive 26.5 million viewers.Ā
UK audiences spend the most time watching TV
According to data from 2023, consumers spent the most time watching live television each day compared to any other audiovisual content such as video sharing and streaming platforms. This amounted to an average of nearly 110 minutes daily per individual. Comparatively, only an average of 38 minutes per day was spent on subscription-based and ad-supported video streaming.
Drop in advertising
Television advertising spending, including broadcaster video-on-demand, in the UK has seen a general decline since 2017, despite a recovery in 2021 and 2022 as a result of advertisers reacting to the removal of pandemic-related restrictions. Following that, the sector will likely slightly increase in 2024, with a 0.9 percent growth.