To retrieve the data, select the 1.2 question .
The question was pose by the source as follows: "To what extent do you agree or disagree with the following statements?...CX is a primary differentiator for our organization".
Citation formats
Organizations perceiving CX as a competitive differentiator worldwide 2021
In 2021, **** percent of organizations worldwide revealed that they perceive customer experience (CX) as a primary competitive differentiator. During the survey, ** percent of organizations stated that they thought artificial intelligence solutions will reshape their customer experience (CX) in the next five years.
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NTT. (September 22, 2021). Share of professionals perceiving customer experience (CX) as a competitive differentiator for their organization worldwide in 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1076074/organizations-customer-experience-competitive-differentiator-worldwide/
NTT. "Share of professionals perceiving customer experience (CX) as a competitive differentiator for their organization worldwide in 2021." Chart. September 22, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1076074/organizations-customer-experience-competitive-differentiator-worldwide/
NTT. (2021). Share of professionals perceiving customer experience (CX) as a competitive differentiator for their organization worldwide in 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1076074/organizations-customer-experience-competitive-differentiator-worldwide/
NTT. "Share of Professionals Perceiving Customer Experience (Cx) as a Competitive Differentiator for Their Organization Worldwide in 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Sep 2021, /statistics/1076074/organizations-customer-experience-competitive-differentiator-worldwide/
NTT, Share of professionals perceiving customer experience (CX) as a competitive differentiator for their organization worldwide in 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1076074/organizations-customer-experience-competitive-differentiator-worldwide/ (last visited August 14, 2026)
Share of professionals perceiving customer experience (CX) as a competitive differentiator for their organization worldwide in 2021 [Graph], NTT, September 22, 2021. [Online]. Available: /statistics/1076074/organizations-customer-experience-competitive-differentiator-worldwide/
