A consistency in an ad campaign is important for a successful brand marketing in China. In 2018, around ** percent of the Chinese consumers considered the same logo as the most useful element for them to relate an advertisement to the company. Moreover, compared to the global average, using the same approach and celebrity in an ad campaign was more effective in the Chinese market.
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Kantar Millward Brown. (May 6, 2019). Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 15, 2026, from /statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. "Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element." Chart. May 6, 2019. ÀÖ²¥´«Ã½app×îа汾. Accessed August 15, 2026. /statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. (2019). Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 15, 2026. /statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. "Share of Chinese Consumers Associating Ads with The Brand Compared to The Global Average in 2018, by Ad Element." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 May 2019, /statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown, Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element ÀÖ²¥´«Ã½app×îа汾, /statistics/1063313/china-ad-campaign-integration-important-elements/ (last visited August 15, 2026)
Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: /statistics/1063313/china-ad-campaign-integration-important-elements/
