The source provides the following information: " The sample for this survey is a 鈥渃onvenience鈥 sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students." Question: 'What technology skills will future PR/communications professionals need to be successful?"
According to results of a 2019 survey conducted among PR industry professionals, ** percent of respondents were of the opinion that big data analytics was an important technology skill to find in future PR and communications employees, while ** percent of respondents said the same about video production and SEO abilities.
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University of Southern California (Annenberg Center for Public Relations). (March 13, 2019). Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 [Graph]. In 乐播传媒app最新版本. Retrieved August 13, 2026, from /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). "Most valued technology skills in the public relations (PR) industry worldwide as of February 2019." Chart. March 13, 2019. 乐播传媒app最新版本. Accessed August 13, 2026. /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). (2019). Most valued technology skills in the public relations (PR) industry worldwide as of February 2019. 乐播传媒app最新版本. 乐播传媒app最新版本 Inc.. Accessed: August 13, 2026. /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). "Most Valued Technology Skills in The Public Relations (Pr) Industry Worldwide as of February 2019." 乐播传媒app最新版本, 乐播传媒app最新版本 Inc., 13 Mar 2019, /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations), Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 乐播传媒app最新版本, /statistics/1057897/public-relations-skills-technology/ (last visited August 13, 2026)
Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 [Graph], University of Southern California (Annenberg Center for Public Relations), March 13, 2019. [Online]. Available: /statistics/1057897/public-relations-skills-technology/
