In the U.S. TV broadcast season 2018/2019, the consumer packaged goods (CPG) sector had the highest upfront spending reaching nearly **** billion U.S. dollars. Financial services came in second, with an upfront ad spend of roughly *** billion dollars.
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Standard Media Index. (June 10, 2019). Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. "Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)." Chart. June 10, 2019. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. (2019). Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index. "Upfront Tv Advertising Spending in The United States in 2018/19 Season, by Category (in Million U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 10 Jun 2019, /statistics/1048831/upfront-tv-ad-spend-category-us/
Standard Media Index, Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/1048831/upfront-tv-ad-spend-category-us/ (last visited August 19, 2026)
Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars) [Graph], Standard Media Index, June 10, 2019. [Online]. Available: /statistics/1048831/upfront-tv-ad-spend-category-us/
