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Purchase intention by category in Germany as of September 2025

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Source

Number of respondents

9,220 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Purchase intention by category in Germany 2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Nov 25, 2025
*** and **** are the top two answers among German consumers in our survey on the subject of "Purchase intention by category".
The survey was conducted online among 9,220 respondents in Germany, in 2025.
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