Data provided by ÀÖ²¥´«Ã½app×îа汾 Market Outlooks are estimates
The e-commerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the e-commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (e-commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the ÀÖ²¥´«Ã½app×îа汾 Market Outlook.
The number of e-commerce users in Brazil has increased consistently in recent years. According to estimates, online shoppers in the South American country will reach ****million by 2026. According to Digital Market Insights, forecasts suggest this figure will grow to *million by 2030.
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ÀÖ²¥´«Ã½app×îа汾. (August 12, 2026). Number of e-commerce users in Brazil from 2017 to 2030 (in millions) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /forecasts/251659/e-commerce-users-in-brazil/
ÀÖ²¥´«Ã½app×îа汾. "Number of e-commerce users in Brazil from 2017 to 2030 (in millions)." Chart. August 12, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /forecasts/251659/e-commerce-users-in-brazil/
ÀÖ²¥´«Ã½app×îа汾. (2026). Number of e-commerce users in Brazil from 2017 to 2030 (in millions). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /forecasts/251659/e-commerce-users-in-brazil/
ÀÖ²¥´«Ã½app×îа汾. "Number of E-commerce Users in Brazil from 2017 to 2030 (in Millions)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 12 Aug 2026, /forecasts/251659/e-commerce-users-in-brazil/
ÀÖ²¥´«Ã½app×îа汾, Number of e-commerce users in Brazil from 2017 to 2030 (in millions) ÀÖ²¥´«Ã½app×îа汾, /forecasts/251659/e-commerce-users-in-brazil/ (last visited August 14, 2026)
Number of e-commerce users in Brazil from 2017 to 2030 (in millions) [Graph], ÀÖ²¥´«Ã½app×îа汾, August 12, 2026. [Online]. Available: /forecasts/251659/e-commerce-users-in-brazil/
