The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
The exact definition of the eCommerce market can be found here
This statistic presents the number of e-commerce users in China in 2017, and provides a forecast until 2025. According to the Digital Market Outlook, the number of e-commerce users in China is expected to grow to ** million in 2025. ³§³Ù²¹³Ù¾±²õ³Ù²¹â€™s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for *** countries worldwide. The forecast is adjusted for the expected impact of COVID-19.
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ÀÖ²¥´«Ã½app×îа汾. (November 1, 2020). Number of e-commerce users in China from 2017 to 2025 (in millions) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /forecasts/246032/e-commerce-users-in-china/
ÀÖ²¥´«Ã½app×îа汾. "Number of e-commerce users in China from 2017 to 2025 (in millions)." Chart. November 1, 2020. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /forecasts/246032/e-commerce-users-in-china/
ÀÖ²¥´«Ã½app×îа汾. (2020). Number of e-commerce users in China from 2017 to 2025 (in millions). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /forecasts/246032/e-commerce-users-in-china/
ÀÖ²¥´«Ã½app×îа汾. "Number of E-commerce Users in China from 2017 to 2025 (in Millions)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Nov 2020, /forecasts/246032/e-commerce-users-in-china/
ÀÖ²¥´«Ã½app×îа汾, Number of e-commerce users in China from 2017 to 2025 (in millions) ÀÖ²¥´«Ã½app×îа汾, /forecasts/246032/e-commerce-users-in-china/ (last visited August 19, 2026)
Number of e-commerce users in China from 2017 to 2025 (in millions) [Graph], ÀÖ²¥´«Ã½app×îа汾, November 1, 2020. [Online]. Available: /forecasts/246032/e-commerce-users-in-china/
