¹ Total survey count. The base for popularity, usage, loyalty, and buzz only refers to respondents who know the individual brands. Data for popularity, usage, loyalty, and buzz has a low base (under 100 respondents).
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to travel portals, which of the following brands do you like?
Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
In a 2025 study of the GetYourGuide brand profile in the United States, the company reported the highest brand awareness among ** consumers. While roughly **** out of 10 and ** consumers surveyed said they knew the brand, just *** percent of * respondents said the same.
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ÀÖ²¥´«Ã½app×îа汾. (May 24, 2025). GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /forecasts/1620048/getyourguide-brand-profile-us-generation-breakdown/
ÀÖ²¥´«Ã½app×îа汾. "GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation." Chart. May 24, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /forecasts/1620048/getyourguide-brand-profile-us-generation-breakdown/
ÀÖ²¥´«Ã½app×îа汾. (2025). GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /forecasts/1620048/getyourguide-brand-profile-us-generation-breakdown/
ÀÖ²¥´«Ã½app×îа汾. "Getyourguide Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumers in The United States in 2025, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 24 May 2025, /forecasts/1620048/getyourguide-brand-profile-us-generation-breakdown/
ÀÖ²¥´«Ã½app×îа汾, GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation ÀÖ²¥´«Ã½app×îа汾, /forecasts/1620048/getyourguide-brand-profile-us-generation-breakdown/ (last visited August 19, 2026)
GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation [Graph], ÀÖ²¥´«Ã½app×îа汾, May 24, 2025. [Online]. Available: /forecasts/1620048/getyourguide-brand-profile-us-generation-breakdown/
