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Number of users of e-commerce in the Baltics from 2017 to 2030, by country (in 1,000s)
Number of users of e-commerce in the Baltics 2017-2030, by country
In 2025, Lithuania ranked first by number of users in the e-commerce market among the 3 countries presented in the ranking. Lithuania's number of users amounted to ** users, while Latvia and Estonia, the second and third countries, had records amounting to ** users and ** users, respectively.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.
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Other statistics that may interest you E-commerce in the Baltics
Usage
8
- Basic Statistic Share of individuals using the internet to sell goods or services in Latvia 2004-2025
- Basic Statistic Share of individuals using the internet to sell goods or services in Estonia 2025
- Basic Statistic Share of individuals using the internet to sell goods or services in Lithuania 2025
- Premium Statistic Internet purchases by individuals in Estonia 2010-2025
- Premium Statistic Internet purchases by individuals in Latvia 2010-2025
- Premium Statistic Internet purchases by individuals in Lithuania 2010-2025
- Premium Statistic Goods and services bought online by individuals in Estonia 2024
- Premium Statistic Goods and services bought online by individuals in Latvia 2024
Delivery
6
- Premium Statistic Courier, express, and parcel (CEP) market volume in Estonia 2017-2025
- Premium Statistic Courier, express, and parcel (CEP) market volume in Latvia 2017-2025
- Premium Statistic Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025
- Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
- Premium Statistic Market leaders in out of home (OOH) delivery services in Latvia 2022
- Premium Statistic Market leaders in out of home (OOH) delivery services in Lithuania 2022
Overview
5
- Premium Statistic Revenue per user of e-commerce in the Baltics 2017-2030
- Premium Statistic E-commerce as share of GDP in the Baltics 2022, by country
- Premium Statistic E-commerce revenue growth in the Baltics 2018-2029, by country
- Premium Statistic Revenue of the e-commerce industry in the Baltics 2017-2029, by country
- Premium Statistic Number of users of e-commerce in the Baltics 2017-2030, by country
Product categories
6
- Premium Statistic Share of e-shoppers purchasing fresh food online in the Baltics 2023, by country
- Premium Statistic Revenue in the furniture e-commerce market in the Baltics 2017-2030
- Premium Statistic Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country
- Basic Statistic Share of recent online furniture buyers in the Baltics 2024, by country
- Basic Statistic Share of recent online electronics buyers in the Baltics 2024, by country
- Basic Statistic Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024
Companies
8
- Premium Statistic Vinted revenue 2017-2025
- Premium Statistic Pigu revenue FY 2021-2022
- Premium Statistic Vinted app downloads per month worldwide 2021-2025
- Premium Statistic Web traffic of selected online marketplaces in the Baltics 2023
- Premium Statistic Number of packages delivered by Omniva in the Baltics 2021-2023
- Premium Statistic Revenue of Omniva 2019-2023
- Premium Statistic Venipak's sales revenue in the Baltics 2021-2023, by country
- Premium Statistic Barbora revenue 2020-2023
Digital shopping behavior
6
- Premium Statistic Devices used for online shopping in the Baltics 2023
- Basic Statistic Online shopping frequency in Estonia 2025, by gender
- Basic Statistic Online shopping frequency in Latvia 2025, by gender
- Basic Statistic Online shopping frequency in Lithuania 2025, by gender
- Premium Statistic Factors encouraging online shopping in the Baltics 2022, by country
- Premium Statistic Main online spending factors in Lithuania 2023
Enterprise usage
8
- Basic Statistic B2B/B2G e-commerce enterprises in Lithuania 2013-2025
- Premium Statistic Share of SMEs making e‑commerce sales in the Baltics 2022, by country
- Basic Statistic B2B/B2G e-commerce enterprises in Estonia 2013-2024
- Basic Statistic B2B/B2G e-commerce enterprises in Latvia 2013-2025
- Basic Statistic B2C e-commerce enterprises in Estonia 2013-2024
- Basic Statistic B2C e-commerce enterprises in Latvia 2013-2025
- Basic Statistic B2C e-commerce enterprises in Lithuania 2013-2025
- Basic Statistic Share of companies selling online in Estonia 2011-2025
Further Content: You might find this interesting as well
ÀÖ²¥´«Ã½app×îа汾. (January 19, 2026). Number of users of e-commerce in the Baltics from 2017 to 2030, by country (in 1,000s) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /forecasts/1406132/baltics-e-commerce-users-by-country/
ÀÖ²¥´«Ã½app×îа汾. "Number of users of e-commerce in the Baltics from 2017 to 2030, by country (in 1,000s)." Chart. January 19, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /forecasts/1406132/baltics-e-commerce-users-by-country/
ÀÖ²¥´«Ã½app×îа汾. (2026). Number of users of e-commerce in the Baltics from 2017 to 2030, by country (in 1,000s). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /forecasts/1406132/baltics-e-commerce-users-by-country/
ÀÖ²¥´«Ã½app×îа汾. "Number of Users of E-commerce in The Baltics from 2017 to 2030, by Country (in 1,000s)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Jan 2026, /forecasts/1406132/baltics-e-commerce-users-by-country/
ÀÖ²¥´«Ã½app×îа汾, Number of users of e-commerce in the Baltics from 2017 to 2030, by country (in 1,000s) ÀÖ²¥´«Ã½app×îа汾, /forecasts/1406132/baltics-e-commerce-users-by-country/ (last visited August 18, 2026)
Number of users of e-commerce in the Baltics from 2017 to 2030, by country (in 1,000s) [Graph], ÀÖ²¥´«Ã½app×îа汾, January 19, 2026. [Online]. Available: /forecasts/1406132/baltics-e-commerce-users-by-country/
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