The penetration rate in the e-commerce market in Finland was modeled to amount to percent in 2025. Following a continuous upward trend, the penetration rate has risen by percentage points since 2017. Between 2025 and 2030, the penetration rate will rise by percentage points, continuing its consistent upward trajectory.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Use ÀÖ²¥´«Ã½app×îа汾 now:
unlimited access to all content
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
ÀÖ²¥´«Ã½app×îа汾. (January 19, 2026). Penetration rate of e-commerce in Finland from 2017 to 2030 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /forecasts/1261473/penetration-rate-e-commerce-finland/
ÀÖ²¥´«Ã½app×îа汾. "Penetration rate of e-commerce in Finland from 2017 to 2030." Chart. January 19, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /forecasts/1261473/penetration-rate-e-commerce-finland/
ÀÖ²¥´«Ã½app×îа汾. (2026). Penetration rate of e-commerce in Finland from 2017 to 2030. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /forecasts/1261473/penetration-rate-e-commerce-finland/
ÀÖ²¥´«Ã½app×îа汾. "Penetration Rate of E-commerce in Finland from 2017 to 2030." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 19 Jan 2026, /forecasts/1261473/penetration-rate-e-commerce-finland/
ÀÖ²¥´«Ã½app×îа汾, Penetration rate of e-commerce in Finland from 2017 to 2030 ÀÖ²¥´«Ã½app×îа汾, /forecasts/1261473/penetration-rate-e-commerce-finland/ (last visited August 19, 2026)
Penetration rate of e-commerce in Finland from 2017 to 2030 [Graph], ÀÖ²¥´«Ã½app×îа汾, January 19, 2026. [Online]. Available: /forecasts/1261473/penetration-rate-e-commerce-finland/
